Direct Booking Marketing 101 with Conrad O’Connell

Hospitable Hosts

This podcast episode invites vacation rental expert Conrad O’Connell to share his insights with Hospitable Hosts on getting started with marketing your direct booking website.
Conrad O’Connell has been a thought leader in vacation and short-term rental marketing space for over a decade. In 2016, he founded BuildUp Bookings, a marketing firm laser-focused on providing industry-specific insights and solutions to short-term rental hosts, owners, and property managers.
Useful resources mentioned in this episode:
Google Search Console
Ahrefs
Conrad's book 'Mastering Vacation Rental Marketing'
Conrad's courses
BuildUp Bookings

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Luvut

1. Introduction (00:00:00)

2. Marketing for direct booking websites (00:03:10)

3. Building a marketing plan for your direct booking website (00:05:29)

4. Common mistakes when starting with direct booking (00:07:22)

5. Best traffic sources for direct booking websites (00:08:55)

6. Driving more traffic from Google for your direct booking website (00:10:25)

7. SEO tools for vacation rental hosts (00:13:17)

8. Building trust on your direct booking website (00:15:15)

9. Future of direct booking for vacation rentals (00:18:00)

10. More information about Build Up Bookings (00:19:55)