Legacy Poured into Every Glass - Michael Martinez

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Michael Martinez is the Founder of Fincasa Whiskey. Fincasa is a heritage blend of Rye Whiskey finished in Origin Rum Barrels to share the stories of our ancestors. Rooted in tradition and inspired by his family’s history in Puerto Rican Agriculture, Fincasa's Rum Barrel Finished Rye Whiskey highlights the rich cultures of Latin America and the Caribbean.

Summary:
When Michael Martinez took the brave step from military service to whiskey entrepreneurship, he poured his Puerto Rican heritage into every bottle of Fincasa Whiskey. Our latest episode takes you through the riveting narrative of this trailblazer, whose second-generation roots and family's agricultural legacy in Puerto Rico weave a rich tapestry behind the brand's rum barrel-finished rye whiskey. Michael's story is brimming with the essence of Latin American and Caribbean tradition, and his passion for celebrating culture through spirits is both infectious and inspiring.
As Michael recounts his collegiate days and brotherhood in a fraternity, you'll feel the warm embrace of the Latino community that shaped his identity and fueled his aspirations. The camaraderie and mentorship he found among his peers provided a springboard for ambition, teaching him valuable lessons in resilience and the significance of 'your people.' Michael also opens up about the challenges he faced in funding his education, revealing how military service offered unexpected pathways and a drill sergeant's advice that would change the course of his life.
Wrapping up the conversation, we explore the craft behind Fincasa Whiskey and how Michael's entrepreneurial journey is marred with obstacles, from navigating the legalities of starting a whiskey company to partnering with distilleries for his signature rum barrel finish. Yet, through perseverance and strategic collaborations, Michael's vision came to life, capturing the essence of his ancestry with every sip. Join us as we toast to Michael Martinez's tale of culture, identity, and the relentless pursuit of a dream that honors a rich past while crafting a distinctly flavorful future.

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Intro Song: Regaeton Pop - Denbow Ambiance

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1. Legacy Poured into Every Glass - Michael Martinez (00:00:00)

2. Latino Whiskey Entrepreneur Navigating Success (00:00:04)

3. Latino College Experience and Brotherhood (00:10:11)

4. Joining the Army for College Funding (00:18:05)

5. Puerto Rican Whiskey Brand Origin (00:26:19)

6. Fincasa Whiskey (00:36:53)

7. Challenges in Starting a Whiskey Company (00:41:34)

8. Crafting Rum Barrel Finished Whiskey (00:50:21)

9. Highlighting Origin Rum Barrels in Whiskey (01:01:03)