Rochelle Webb - Unlocking the Secrets of Social Entrepreneurship: OPTIMIST MADE's Journey to Empower Global Fashion and Change the World

How I Built My Small Business

Rochelle Webb is a clinical assistant professor of entrepreneurship and marketing at Loyola Marymount University. She’s not only an academic powerhouse, but also the visionary founder and CEO of Optimist Made, connecting global designers to the American market.

With over a decade in corporate America, Rochelle’s expertise in global brand marketing has earned her accolades, including media plan of the year and a Grand Effie.

An alumna of Columbia Business School and UC Berkeley’s Haas School of Business, she brings an MBA-backed perspective to her ventures. Beyond her professional realm, Rochelle is a dedicated Board Member for 1% For The Planet and Movember, as well as an Advisory Board Member for the Make-A-Wish Foundation of Greater Los Angeles. A true leader with a heart for positive impact, Rochelle strives to leave our world better than she found it. Let’s dive into her inspiring journey!

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Website: https://www.annemcginty.com/
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Luvut

1. Introduction and Background (00:00:00)

2. The Birth of Optimist Made (00:02:11)

3. Sourcing Trips and Building Relationships (00:04:32)

4. Starting Optimist Made while Consulting (00:06:26)

5. Navigating the Pandemic and Finding Growth Opportunities (00:07:22)

6. Capital Requirements and Risk Management (00:08:45)

7. Supporting Independent Fashion Entrepreneurs (00:09:35)

8. Criteria for Selecting Designers (00:10:33)

9. Marketing and Launching the Brand (00:11:31)

10. Getting in Front of Customers (00:19:53)

11. Competitors and Differentiation (00:21:40)

12. Challenges as an Entrepreneur (00:24:24)

13. Resources for Black Women Entrepreneurs (00:30:20)

14. Handling Logistics and Inventory (00:33:41)

15. Profitability and Revenue (00:36:07)

16. Advice for Success and Key Takeaways (00:41:38)