Pioneering Physical and Emotional Safety In The Workplace - an Interview with Yasmine Mustafa

How I Turned The Corner

Anyone who starts a company with an idea is going to have a different journey than someone who becomes a CEO through a recruiting effort or because they grew up inside the organization and they got promoted into the role. Our guest today had an amazing idea and turned it into an incredible company.

Yasmine Mustafa, the CEO and co-founder of ROAR, has a notable background that has significantly influenced her work. As a former refugee, Yasmine experienced precarious working conditions, which ignited her drive to establish ROAR, a company dedicated to leveraging technology for the empowerment of individuals and the creation of safer work environments. Notably, her innovative contributions include the development of the Athena device, a personal safety wearable, which underscores her commitment to addressing safety challenges. With a team of 18 individuals and a B Corp certification, Yasmine's strategic approach has positioned her as a prominent figure in the sphere of workplace safety and empowerment, offering valuable insights into fostering positive change within organizations.

In this episode, you’ll hear about:

• Why she turned ROAR into a B Corp and what the impact and benefits are for your company's success and social responsibility.
• Insights into the future of the hybrid work model.
• Why she embraced the evolution of a leadership mindset and empowered her team for success.
• //WHEN YOU’RE READY, HERE’S HOW WE CAN HELP YOU//
  TAKE THE FREE 5-MINUTE EMPLOYEE ENGAGEMENT ASSESSMENT
  https://turningthecornerHR.com/quiz
  SCHEDULE A CALL WITH A HUMAN RESOURCES CONSULTANT
  https://turningthecornerHR.com
  LISTEN TO OUR PODCAST
  Apple Podcasts:
  https://podcasts.apple.com/us/podcast/how-i-turned-the-corner/id1637875430
  Spotify:
  https://open.spotify.com/show/2S4sGuOSeXWXIKY7zMW1p5
  iHeart Radio:https://www.iheart.com/podcast/269-how-i-turned-the-corner-100448118/
  HIRE KENDRA AS A CONSULTANT OR KEYNOTE SPEAKER
  https://kendraprospero.com/
  __________
  Say hello on social:
  YouTube: https://www.youtube.com/channel/UC18USlHyF1MEruK2tO3fdFQ
  Facebook: https://www.facebook.com/TurningTheCornerHR
  Instagram: https://www.instagram.com/turning_the_corner/
  LinkedIn: https://www.linkedin.com/company/turning-the-corner/
  __________
  About Turning The Corner HR
  The world of work is more complicated than ever, and traditional HR has struggled to keep pace. When it comes to creating and sustaining healthy, thriving cultures, small businesses suffer the most.
  Turning the Corner is the remedy. Today’s high-tech, low-touch, cookie-cutter approaches simply don’t work for small businesses. Experience, judgment, and relationships have been replaced by technology in the name of efficiency with disastrous results. At Turning the Corner, we understand your challenges are as unique as the company itself. We design personalized HR approaches that work for you.
  Only after listening, le