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Developing a distinctive marketing tone with CB Insights' Anand Sanwal
MP3•Jakson koti
Manage episode 330150375 series 2948343
Sisällön tarjoaa Peep Laja. Peep Laja tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 jaksoa
MP3•Jakson koti
Manage episode 330150375 series 2948343
Sisällön tarjoaa Peep Laja. Peep Laja tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Key Points:
- How CB Insights got its start (01:13)
- Anand explains when he realized the target market for CB Insights had shifted (03:33)
- My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
- Anand explains CB Insights' unique approach to content marketing (07:00)
- I discuss the need for more creativity and more hard work in marketing (09:40)
- Anand describes the competitive landscape CB Insights in playing in (10:30)
- Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
- I explain how excellence and mediocrity are both habits that are developed over time (15:00)
- Anand explains why figuring out your priorities as a company is key to success (16:19)
- My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
- Anand talks through the moats CB Insights is developing (20:31)
- I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
- Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
- Why a personalized newsletter from Anand tested better than a more generic option (25:49)
- Anand's advice for other founders and CEOs (28:20)
- Wrap up (31:09)
Mentioned:
My Links:
88 jaksoa
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