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Winning in a large target market with Cognism's James Isilay
MP3•Jakson koti
Manage episode 328562466 series 2948343
Sisällön tarjoaa Peep Laja. Peep Laja tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Key Points:
- James explains how his trading background led him to founding Cognism (01:04)
- Cognism's first major pivot (02:25)
- My thoughts on early pivots with a quote from Eric Ries (03:39)
- James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition (06:24)
- I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron (07:18)
- James talks through why friendly, warm relationships with your early customers is key (08:53)
- My opinion on networking and why you should begin marketing efforts years before your product is available (09:57)
- I unpack why even mediocre companies can succeed if they have excellent product-market fit, with a quote from Wealthfront's Andy Rachleff (12:28)
- James discusses the importance of mentorship (13:28)
- My advice on seeking out mentors (14:21)
- Why Cognism did things in the early days that wouldn't scale, with a quote from Y Combinator's Paul Graham (16:26)
- My thoughts on building out your brand narrative once you've identified your competitive edge (18:55)
- James describes the moats Cognism is building for the future (23:57)
- Advice James would give to fellow SaaS founders (26:40)
- Wrap up (28:09)
Mentioned:
Expanding internationally into market openings with Kameleoon's Jean-René Boidron
My Links:
88 jaksoa
MP3•Jakson koti
Manage episode 328562466 series 2948343
Sisällön tarjoaa Peep Laja. Peep Laja tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Key Points:
- James explains how his trading background led him to founding Cognism (01:04)
- Cognism's first major pivot (02:25)
- My thoughts on early pivots with a quote from Eric Ries (03:39)
- James describes how Cognism's market size meant there was plenty of growth opportunity, despite competition (06:24)
- I explain the advantage of starting your business outside the hyper-competitive US market with a quote from Jean-René Boidron (07:18)
- James talks through why friendly, warm relationships with your early customers is key (08:53)
- My opinion on networking and why you should begin marketing efforts years before your product is available (09:57)
- I unpack why even mediocre companies can succeed if they have excellent product-market fit, with a quote from Wealthfront's Andy Rachleff (12:28)
- James discusses the importance of mentorship (13:28)
- My advice on seeking out mentors (14:21)
- Why Cognism did things in the early days that wouldn't scale, with a quote from Y Combinator's Paul Graham (16:26)
- My thoughts on building out your brand narrative once you've identified your competitive edge (18:55)
- James describes the moats Cognism is building for the future (23:57)
- Advice James would give to fellow SaaS founders (26:40)
- Wrap up (28:09)
Mentioned:
Expanding internationally into market openings with Kameleoon's Jean-René Boidron
My Links:
88 jaksoa
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