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A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I
Manage episode 342245660 series 3329942
Sisällön tarjoaa Kristine Merz and Lisa Marceau. Kristine Merz and Lisa Marceau tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about how rebranding affects the people who sustain a company and what leaders need to understand about these sentiments. They then share their insights on how a human-centered approach can make the rebranding process easier and how it meshes with design. All of these are in the first of a two-part series.
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