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Sisällön tarjoaa Mark Stiving, Ph.D. and Mark Stiving. Mark Stiving, Ph.D. and Mark Stiving tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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Memecast #52: Fixed Costs

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Manage episode 324744346 series 2476247
Sisällön tarjoaa Mark Stiving, Ph.D. and Mark Stiving. Mark Stiving, Ph.D. and Mark Stiving tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go up, if they go down, it really should have no impact whatsoever on your pricing. For example, let's say you need to buy a new piece of factory equipment, and it's really expensive, and it makes your fixed cost go way up.

Did buying that new piece of factory equipment for you change your customer's willingness to pay?

No, it didn't. Customers are still willing to pay the same amount. They still can choose between you and a competitor.

Well, did you changing your fixed costs changed the way your competitor prices for whatever reason?

No, it doesn't.

The only thing that matters to us when we're doing pricing is thinking about how our customers are making decisions and how we can make optimal decisions based on that. And I can assure you that your fixed costs have absolutely nothing to do with how much your customers are willing to pay.

For that reason, your fixed costs never matter to pricing.

We hope you enjoyed this memecast. If you have any questions or feedback, please email me mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

  continue reading

516 jaksoa

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Memecast #52: Fixed Costs

Impact Pricing

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published

iconJaa
 
Manage episode 324744346 series 2476247
Sisällön tarjoaa Mark Stiving, Ph.D. and Mark Stiving. Mark Stiving, Ph.D. and Mark Stiving tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

This one may be intuitive, may not be intuitive, but it turns out that if your fixed costs change, for whatever reason, if they go up, if they go down, it really should have no impact whatsoever on your pricing. For example, let's say you need to buy a new piece of factory equipment, and it's really expensive, and it makes your fixed cost go way up.

Did buying that new piece of factory equipment for you change your customer's willingness to pay?

No, it didn't. Customers are still willing to pay the same amount. They still can choose between you and a competitor.

Well, did you changing your fixed costs changed the way your competitor prices for whatever reason?

No, it doesn't.

The only thing that matters to us when we're doing pricing is thinking about how our customers are making decisions and how we can make optimal decisions based on that. And I can assure you that your fixed costs have absolutely nothing to do with how much your customers are willing to pay.

For that reason, your fixed costs never matter to pricing.

We hope you enjoyed this memecast. If you have any questions or feedback, please email me mark@impactpricing.com.

Now, go make an impact.

Connect with Mark Stiving:

  continue reading

516 jaksoa

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