Does YouTube Actually Care About Podcasting?

In & Around Podcasting

We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).

But for podcasters, it can be a different story:

• RSS feed ingestion release was left wanting in some key areas
• analytics are still not provided to podcast hosting companies
• to do it properly, you kinda do need proper video

But can 2024 be the year YouTube "gets it right"?

• they've advised they're updating the API to support better hosting company integration
• they've added some new podcast-specific features to YouTube Music app
• they advise they've heard podcaster frustrations and are committed to better support for audio-only creators

So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?

Links to interesting things from this episode

• MrBeast reveals the staggering amount he spends on one video
• YouTube Is Not the Podcast Savior You’re Looking For
• Podcast features : r/YoutubeMusic
• Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog
• Podcasters weigh the cost-benefit of producing video podcasts - Digiday
• Podcasting is in its YouTube era - The Verge
• Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters

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Mentioned in this episode:

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The Podcast Show, London, 2024

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The Podcast Show, London 2024

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