It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#8: Why Customer Experience is Everything to SMBs (Dan Slagen, Alignable)
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Manage episode 175404192 series 1393299
Sisällön tarjoaa In The Know - A Customer Experience Podcast. In The Know - A Customer Experience Podcast tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
For this episode, we're chatting with Dan Slagen, the CMO and GTM of Alignable - the networking platform for small and local business owners. Dan is one of the most respected and well-known marketers in Boston for his work with Hubspot, Nanigans, and Wayfair. He has been featured on Bloomberg TV, Fast Money, The New York Times, the Wall Street Journal, TechCrunch, AdAge, and VentureBeat, among many others. Dan is now leading the charge of all marketing efforts for Alignable. In this episode we’re discussing: - 2 case studies of clever SMB customer experience tactics from companies with little marketing budgets. - How customer experience can help SMBs maintain and build relationships. - What customer experience means to the SMB world, and should they even care? I personally loved this conversation, found it very insightful, and most of all actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Dan Slagen. Dan Slagen: https://twitter.com/danslagen Alignable: https://www.alignable.com/
…
continue reading
28 jaksoa
MP3•Jakson koti
Manage episode 175404192 series 1393299
Sisällön tarjoaa In The Know - A Customer Experience Podcast. In The Know - A Customer Experience Podcast tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
For this episode, we're chatting with Dan Slagen, the CMO and GTM of Alignable - the networking platform for small and local business owners. Dan is one of the most respected and well-known marketers in Boston for his work with Hubspot, Nanigans, and Wayfair. He has been featured on Bloomberg TV, Fast Money, The New York Times, the Wall Street Journal, TechCrunch, AdAge, and VentureBeat, among many others. Dan is now leading the charge of all marketing efforts for Alignable. In this episode we’re discussing: - 2 case studies of clever SMB customer experience tactics from companies with little marketing budgets. - How customer experience can help SMBs maintain and build relationships. - What customer experience means to the SMB world, and should they even care? I personally loved this conversation, found it very insightful, and most of all actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Dan Slagen. Dan Slagen: https://twitter.com/danslagen Alignable: https://www.alignable.com/
…
continue reading
28 jaksoa
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