E175 - The 1000 CR brand - VEEBA, India's most loved Sauce Company ft. Viraj Bahl

Indian Silicon Valley with Jivraj Singh Sachar

In this episode of the Indian Silicon Valley Podcast, we host the Founder & Managing Partner of Veeba - India's most loved sauce brand. All of us find Veeba sauces in our kitchen and sachets in our deliveries. Veeba in the last 10 years has become all incumbent brands in its category and become the market leader, crossing a revenue mark of INR 1,000 CR!! Veeba is India's leading brand story and we are incredibly glad to feature its journey in the most candid way on the podcast. Check out one of the best episodes on the Pod. https://veeba.in/ Viraj Bahl on LinkedIn - https://www.linkedin.com/in/viraj-bahl-82a595aa/ Jivraj Singh on LinkedIn - https://www.linkedin.com/in/jivrajsinghsachar/ 00:00 - Introduction 01:03 - Meet Viraj Bahl, Founder of Veeba 02:03 - How to build a Consumer Brand 03:58 - All about Distribution 08:27 - Learnings from the Family Business 11:27 - Beginning of his Founder Journey 14:15 - Running a Food Business 22:24 - Vision for Veeba 27:07 - Setting up Manufacturing since Day 0 38:04 - The Dominoes Order that saved it all 40:59 - Strategy is Everything 50:52 - Early Days at Veeba 1:01:29 - Establishing the Brand 1:04:44 - Mastering Marketing 1:05:36 - Innovation in Product 1:07:48 - All about Retail 1:08:20 - All about Scale 1:25:19 - Motivation to build Veeba 1:30:00 - Conclusion