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S7 Ep18: The Tinder of Influencer Marketing Ft. Sarah Saffari
Manage episode 439662365 series 2816827
Sisällön tarjoaa Gordon Glenister. Gordon Glenister tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with various organisations, from CPG brands, fashion, and hospitality, to technology innovators seeking to disrupt their market. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across channels.
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