))
Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg
Manage episode 380915919 series 2934685
Sisällön tarjoaa Eric Melchor. Eric Melchor tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.
Show Highlights:
- 0:35 - the soft drink backed by the Victoria Secret model
- 3:50 - what was your experience like living in Bucharest?
- 5:23 - how my parents influenced me into entrepreneurship
- 7:15 - my first entrepreneurial venture
- 9:17 - why isn’t there much information on equity deals and influencers?
- 11:17 - example of influencer deal gone wrong (Kanye West)
- 13:55 - what is the upside brands get when doing influencer deals?
- 17:10 - how equity deals work
- 19:35 - what an average equity deal looks like and obligations of influencer
- 22:20 - experience being a creator himself on LinkedIn and TikTok
- 26:15 - the most famous brands won’t be companies, but influencers
- 29:15 - what attractive celebrity would you set your phone’s wallpaper to?
***
CONNECT
website: www.influencercapital.nl
📬 Subscribe to the ICL newsletter
***
SAY THANKS
Subscribe and leave a rating to stay updated with the latest startup founders in Europe.
Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
Check out our four most downloaded episodes:
From Uber and BCG to building a telehealth for pets startup with Michael Fisher
From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu
169 jaksoa
Jaa
