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Ep. 136: Eric Melchor talks with Sufyan Osamah, founder of HonestDog, about the future of pets.
Sufyan started HonestDog with the realization that pets should not be sold on classifieds. After talking to hundreds of pet parents, vets, ethical breeders, and animal shelters, it became clear that there has to be a better way. With HonestDog he wants to bring transparency, accountability and fun to the often complicated and frustrating process of getting a pet by combining education, expert-backed vetting standards and a holistic user journey from “cradle to grave”.
Chapters
00:00 Introduction and Background
03:40 The Problem of Illegal Dog Trade
06:00 Personal Experience and Motivation
10:00 Launching Honest Dog
12:20 Challenges and Business Model
13:30 Customer Experience and Success Stories
17:19 Expansion and Future Plans
18:14 Scaling and Traction
19:43 Closing Remarks
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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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