Episode 16; User Acquisition Advise from Games Marketing Guru himself; Oliver Kern

Inside Video Gaming News 24/7

In this episode I get to talk to Oliver Kern of Target Gamers. We talk about user acquisition in general, but also about how to adjust your user acquisition in games during this Covid-19 period and after the virus. Can and will consumer, read gamers, still be able to spend as much as before. How can you predict LTV, lifetime value? What can we expect today and later this year from other metrixs like retention, cost per install, CPM/advertising for your game and in your game.

I belief this is extra interesting for indie game developers, who might struggle with the current situation, but also gaming companies in general. Hope you like this and please send this also to other people in gaming.

Other episodes with Oscar Clark, Dean Takahashi, Doki Tops and others can be found on PodcastGameConsultant.com.