Perception - Apollo Robbins 048

Intangibles

Apollo Robbins is a pioneer in the application of deception to real-world environments, Robbins uses pick-pocketing and sleight-of-hand to demonstrate perception management, diversion techniques, and self-deception. Known as “The Gentleman Thief,” Robbins first made national news as the man who pick-pocketed the Secret Service while entertaining former U.S. president Jimmy Carter. He has picked the pockets of more than 250,000 men and women. Forbes has called him “an artful manipulator of awareness,” and Wired Magazine has written that “he could steal the wallet of a man who knew he was going to have his pocket picked.” He and I talk about his craft and how it applies to entrepreneurs.