#ip2life IP Horror Stories & Best Practice Part 1

#ip2life Bringing Intellectual Property to Life

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Welcome to the show where we bring Intellectual Property to life!
This show is about making intellectual property relevant and understandable in everyday life.
In the first show, I, Anna Brewin, from Amanya IP and Amanya Design am joined by a solicitor, Jiri Svorc, where we talk about best practice in IP and he shares some horror stories where things have gone terribly wrong…
www.amanyaipcourses.com
0:00: About the show
1:04: Show excerpt
1:40: Intro about Jiri, getting to know him and his journey into IP
7:26: What is IP - Anna’s take
8:26: What is IP - Jiri’s perspective
9:13: How IP is valuable and a huge part of what businesses pay out for
11:50: Why IP is important
12:55: IP - money and control
14:13: Digital assets & keeping your house in order
15:33: Creation and ownership aren’t always the same
17:20: Introduction to the hotel example
17:43: Trademarking basics
18:18: IP and geography
19:46: Hear about a hotel being challenged by a bigger hotel chain
21:50: Understanding IP in different countries
25:27: Jiri’s top takeaway from the show
Where you can find out more:
Like, follow and subscribe:
Youtube: Amanya Design Youtube
Linked In: linkedin.com/in/anna-brewin
Facebook: www.facebook.com/AmanyaIP/
Twitter: www.twitter.com/AmanyaIP
Instagram: www.instagram.com/amanyaip/
To get in touch with Jiri Svorc
IP Solicitor, SRA Regulated
https://jiri.legal/

Do you want to know more about IP? Check out www.amanyaipcourses.com where you'll be able to discover more about how to become #ipsmart. All the content is checked by legal professionals, but written in everyday language.
Anna's journey in IP started through her protecting her own work as a designer and has grown into her helping adults, young people, students, designers, artists, business owners and entrepreneurs to become IP smart to enable them to protect their dreams.

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1. About the show (00:00:00)

2. Show excerpt (00:01:00)

3. Intro about Jiri, getting to know him and his journey into IP (00:01:38)

4. What is IP - Anna's take (00:07:13)

5. What is IP - Jiri's perspective (00:08:21)

6. How IP is valuable and a huge part of what businesses pay out for (00:09:08)

7. Why IP is important (00:11:44)

8. IP - money and control (00:12:44)

9. Digital assets & keeping your house in order (00:14:08)

10. Creation and ownership aren’t always the same (00:15:29)

11. Introduction to the hotel example (00:17:17)

12. Trademarking basics (00:17:37)

13. IP and geography (00:18:12)

14. Hear about a hotel being challenged by a bigger hotel chain (00:19:35)

15. Understanding IP in different countries (00:21:44)

16. Jiri’s top takeaway from the show (00:25:20)