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Is Print Dead? Episode 7
Manage episode 199662943 series 1982726
Episode 7 - Pat McGrew and Kevin Craine explore package printing. Is packaging and label printing the new gold mine for the printing industry? Online shopping is booming, but according to recent research 98% of U.S. shoppers say they still make grocery purchases in-store (Statista Survey 2.17) and 70% of those purchase decisions are made at the shelf (Nielsen.com 7.21.16). So print is not dead when it comes to packaging. Hear about innovations from HP, SCODIX, Konica Minolta and others breaking new ground in package printing.
19 jaksoa
Manage episode 199662943 series 1982726
Episode 7 - Pat McGrew and Kevin Craine explore package printing. Is packaging and label printing the new gold mine for the printing industry? Online shopping is booming, but according to recent research 98% of U.S. shoppers say they still make grocery purchases in-store (Statista Survey 2.17) and 70% of those purchase decisions are made at the shelf (Nielsen.com 7.21.16). So print is not dead when it comes to packaging. Hear about innovations from HP, SCODIX, Konica Minolta and others breaking new ground in package printing.
19 jaksoa
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