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Going Global by Accident, Generating Fun by Design with Boxbollen’s Co-Founders, Jacob & Victor Eriksson #62
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A universally loved product for all generations is a remarkable starting point for a business to go global, and an exciting reality for the Eriksson brothers behind Boxbollen.
Jacob & Victor have developed a ‘PlayTech’ product earning celebrity endorsements from Khloe Kardashian, Steven Gerrard and Snoop Dogg, building out an infectious, TikTok-able appeal.
The product’s fun factor is matched by the dynamic shared by this Co-Founding duo, who join us for a delightful episode of It Runs In The Family.
This episode covers:
- The catalyst moment that launched Jacob & Victor’s brand
- An offence & defence approach between the two
- Going global with little-to-no tailored marketing
- Developing a product with universal appeal
- The impact of several incredible celebrity endorsements
- Layers of strength and trust built on working with family
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