330. Can Black Friday Make Your Business Lose Money?

LashCast

Are you running a Black Friday special with your business this year? Are you feeling the pressure that if you want to be a "real business," you need to jump into the Black Friday insanity? Black Friday can be a fantastic tool that can build your business, but for most businesses, I see out there, it's a horrible way to lose a lot of revenue because you give away the farm because that is what everyone else is doing. If you choose to do Black Friday there needs to be an actual strategy behind it, or otherwise, you could end up like our salon back in 2014, where we sold tons of gift cards and lash series in November but then made very little money in January and February when no one had to pay for their service. In today's episode, we share our thoughts on whether Black Friday is a good idea for your business and hope to get you to think through your strategy before you give away your store just to get a bump in sales for a day or week.LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketSTRATEGIES LASH BUSINESS MASTERCLASSWe are excited to co-host with Strategies, our favorite salon coaching company, a 3-day masterclass that teaches you how to run your lash business effectively and profitably. These three days with us and Strategies will be the most impactful investment you'll make in your business in 2024. Why do I say that? It's because Tussanee and I took a similar class back in 2013 called Incubator, and it gave us the roadmap for success with our salon. We so believe in this course and hope you'll join us in January in Austin so you can get that same road map we got. Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@[e-mail]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [e-mail]