EP51: Riding The Marketing Roller Coaster Into 2023

Leader Generation

All the ups and downs have made the last few years a wild ride for marketers. What impact do these challenges have on brands? And what’s next for 2023?

Lisa Colantuono joins Tessa Burg on the Leader Generation podcast. During their conversation, they hit on a wide spectrum of topics, including:

• What’s keeping CMOs up at night
• Agency/client relationships
• Brand vs. Demand
• Personalization
• Where to spend marketing budget in 2023
• And more

This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.

About Lisa Colantuono:

Lisa Colantuono is the President of AAR Partners. She’s been immersed in advertising and marketing for more than two decades. Since June 2001, Lisa has worked directly with a myriad of marketers on agency reviews and has counseled numerous clients on finding the best communications partners for their needs. Caught in a unique position between clients who want a clean, smooth review process and agencies who want every possible advantage, Lisa is adept at remaining unruffled and gets the job done in a fair and positive manner for everyone involved. She not only believes in “enduring partnerships that matter,” but also is enthusiastic about creating them.

About Tessa Burg:

Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.