Unexpected Learning Moments with Garry Ridge, CEO, WD-40

Leading with Gratitude with Chester Elton

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In this episode, Garry Ridge, CEO of WD-40 talks to Chester About Unexpected Learning moments.
When Garry Ridge became CEO of WD-40 Company in 1997, his mandate was to transform a popular, successful US brand into a globally beloved, go-to spray to remove “squeaks” around the world. Today, his customer success stories include a driver in India who used WD-40 to remove a python from the undercarriage of his bus.
99% of his employees, or “tribe members,” report they’re proud to tell people they work for WD-40 Company. The secret to his success? He created and sustains a global culture in which tribe members feel happy, safe and supported to learn and try new things.

At WD-40 Company, tribe members don’t make mistakes. They have “learning moments,” which Garry defines as experiences – both negative and positive – that they can then safely report back to their colleagues.

In March 2003 Garry was awarded Director of the Year for Enhancement of Economic Value by the Corporate Directors forum. In April 2004 Garry received the Arthur E Hughes Career Achievement Award from the University of San Diego. In 2009, he co-authored a book with Ken Blanchard titled Helping People Win at Work: A Business Philosophy called Don’t Mark My Paper, Help Me Get an A.
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Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.

They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle,

LifeGuides is a peer-to-peer community that helps people navigate through their day-to-day stressors by providing a place of empathy, listening, wisdom and support with a Guide who has walked in your shoes, experiencing the same challenge or life experience as you.