Ep 13: The Rise of Messaging Bots

Leads2Scale

This week’s episode of Social Media Week’s Leads2Scale podcast features Kieley Taylor, Managing Partner, Global Head of Social at GroupM, as well as Mike Blake-Crawford, Strategy Director at Social Chain. GroupM and Social Chain are in many ways very different, but in this episode, Kieley and Mike both picked up on a trend that has become too big to ignore — messaging bots. During the episode, they discussed the potential in messaging bots to reduce the cost of customer care, how messaging bot technology can create a huge opportunity for brands to develop meaningful interaction with customers, and much more. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.