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Tessa May Marr — How to generate a positive ROI with Social Media
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Tessa May Marr is the CEO of Marr Media, a social media marketing agency that works with both B2B and B2C brands to build custom social strategies and offers a fully outsourced social media management plan. Tessa shares her expertise in social media marketing and offers tips on what CMOs need to be thinking about when it comes to social media in this episode.
Key Takeaways:
[2:05] How has the pandemic affected social media marketing?
[4:30] The pandemic was a good opportunity to really nurture the relationships of your customers. Don’t let yourself be forgotten.
[7:30] It’s always better to experiment with a smaller budget, test things out, and then go big when the concept has been proved.
[10:35] Influencer marketing is on a big incline, but it’s not readily tracked.
[11:45] What are some of the best ways to build trust on social media?
[15:40] How has the social media marketing landscape changed over the last five years?
[18:35] If you have the right tracking in place, you can really see the financial impacts of your company’s tweets and how they are driving marketing growth.
[20:35] How can brands get a positive ROI on their social media?
[21:50] Radio and billboard ads are still untrackable to this day.
[22:30] It’s important to have realistic expectations during the first few months.
[24:50] Tessa shares a little bit about her entrepreneurial journey.
[27:50] Tessa’s number one priority has always been her team.
[30:35] What’s the next destination Tessa plans to travel to when we’re out of lockdown?
Mentioned in This Episode:
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