142 Joe Balestrino: How to Use Online Paid Advertising Without Going Broke

Learning from Smart People

The guest on this episode of the Learning from Smart People Podcast is Joe Balestrino who talks about how to use online paid advertising without going broke. Joe talks with Rob Oliver about pay per click advertising, Google AdSense and how to understand where your advertising spending is going and what revenue it is generating.

Here are a few things that Joe Balestrino and Rob Oliver talked about during this episode of the Learning from Smart People Podcast:

· How Joe progressed from a web designer to an SEO guru
· Finding the right information on the Internet
· The 3 different places you can show up in Google search
· Ranking for a keyword does not guarantee sales
· Pay per click advertising is trackable and shows you where sales come from
· You can’t assume you know what people want
· The importance of understanding who your demographic is
· Accurate tracking is the key to successful PPC campaigns
· How to use tracking phone numbers
· The right ratio for advertising expense versus revenue generated
· Sometimes, it takes a little while to fine tune your advertising
· It’s not about cost per click, it’s about cost per lead or cost per sale
· A few things to look for when you are working with an agency
· The initial investment in finding the correct keywords is essential
· Think about the lifetime value of a customer

You can find out more information about Joe Balestrino on his website and social media.

Website: https://joebalestrino.com
Twitter: http://www.twitter.com/joeybalestrino
LinkedIn: https://www.linkedin.com/in/joebalestrino/

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