How Immutable Plans To Build a $1T Business

Leveling Up with Eric Siu

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.’ Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now.

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:43] The quickest and simplest description of Immutable and what they do.
• [02:13] Robbie talks about his gaming background and his favorite games growing up.
• [06:54] Thoughts on the current size and potential growth of the gaming industry.
• [08:59] Marketing and partnerships at Immutable.
• [11:45] Immutable's recruiting strategy and what they offer developers.
• [14:40] The growth trajectory at the company and the priority on high-quality games.
• [18:29] Scaling from the leader's perspective; Robbie talks about the importance of hiring.
• [20:38] Previous businesses that Robbie and his brother have run.
• [22:58] Robbie talks about the future of Web3 and the elements that Robbie is most excited about.
• [25:29] Immutable's stance in relation to mergers and acquisitions.
• [26:25] The efficacy of sponsorships within a strong marketing strategy.
• [27:33] Robbie's main sources of learning, favorite books, and his podcast and reading habits.
• [28:28] Thoughts on healthier practices for running a business.
• [29:40] The recruiting process that Robbie has used to grow an amazing team.
• [30:57] How to find Robbie and Immutable online!

Resources From The Interview:

• Immutable
• Robbie Ferguson on Twitter
• GameStop
• RuneScape
• Scaling Up
• The Hard Thing About Hard Things
• Tim Ferriss
• Must-read books: Radical Candor and The Great CEO Within

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"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Leveling Up
• Eric Siu on Twitter
• Eric Siu on Instagram

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