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The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads
Manage episode 436847849 series 3483711
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✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.
📝Special Episode Links:
- Liz Gentile on LinkedIn
- Joanne Lee on LinkedIn
- LinkedIn Revenue Attribution Report
- CRM data handling and protection in the Revenue Attribution Report
🔑 Key Takeaways:
- Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
- Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
- Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.
🕒 Timestamps:
0:26 - Liz & Joanne's roles at LinkedIn
2:16 - The Challenges in B2B Revenue Attribution
5:35 - LinkedIn Revenue Attribution Report (RAR)
7:59 - Benefits of the RAR for Business and Marketers
9:13 - Detailed overview: How RAR works and its key metrics
14:36 - The simplicity of the RAR dashboard
18:13 - Secure way of setting up the Revenue Attribution Report
22:01 - 2 key things to ensure an accurate and useful report
26:45 - Lookback window on calculating metrics
28:49 - Case Study: Enterprise B2B SaaS Success Story
33:27 - What's next for LinkedIn's Revenue Attribution Report
36:01 - Granular campaign-level reporting for better insights to enable optimization
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
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