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#41: Peet’s Delights.
Manage episode 318663376 series 3234937
Sisällön tarjoaa Liquid Barcodes. Liquid Barcodes tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Alfred Peet, the founder of Peet's Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.
Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.
Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet's is leveraging the "Peetniks Rewards" programme as well as a generous online subscription model, to connect with customers.
Show Notes:
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