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#45: Walgreens Loves Loyalty
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Walgreens is one of the best known retailers in the United States, boasting in excess of 8 million customers per day and over ninety million members in its loyalty program - Balance Rewards.
This audio article highlights some of their key loyalty principles which they have essential for success in our "non-online" world. From exceptional customer experiences, through to personalised communications and rewards, we discuss their latest innovations and the extraordinary value created when customers shop with the brand through multiple channels.
Show Notes:
1) Live Loyalty Article - Walgreens Loves Loyalty
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