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#56: Surprise and Delight at Scale
Manage episode 318663362 series 3234937
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This live loyalty article discusses an innovative concept for many convenience retailers - the opportunity to sell in bulk to corporate customers.
It showcases how the leading Swedish retailer Pressbyrån recognised the potential of our digital coupon shop to sell products as "everyday rewards" to bulk buyers such as loyalty programme managers and HR Managers.
This concept offers a radically new and untapped commercial opportunity that also drives brand awareness and footfall from an entirely new audience.
Listen to this episode to learn how your convenience brand can surprise and delight customers at scale.
Show Notes:
1) Surprise & Delight at Scale - Loyalty Article
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