#142: A Guerrilla Marketing Masterclass

Live Well Earn Well for Coaches & Consultants

We are currently sharing a series directed specifically for Holistic Health Professionals… But you’ll like them too! Here is the third episode of that series.

Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses.

In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge.

The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth.

Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale.

Tune in for further insights on the difference between guerrilla marketing and traditional marketing.

Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0

Key Highlights From The Episode:

[01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing

[01:29] #1 Financial Investment

[01:45] #2 Psychological concepts and understanding of human nature

[01:55] #3 Profit

[02:07] #4 Small holistic practices

[01:20] #6 Following up with your customers

[02:41] #7 Emphasis on the importance of cooperation

[03:04] #8 Long-term connections

[03:18] #9 Use of marketing combinations

[03:34] #10 Increasing the number of clients

[03:57] #11 Keeping your focus

[04:13] #12 Directed towards individuals

[04:20] #13 Greater emphasis on relationships

[04:37] #14 Focuses on what can you provide in order to serve and to make a difference

[04:59] #15 Open to using technology and automation

[05:06] #16 Done on purpose

[05:21] #17 Obtaining authorization/permission

[05:40] #18 Heart to heart conversation

[05:57] #19 Marketing that employs more than just advertising as a method

[07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine

Email: [e-mail]

Golden Nuggets:

• Guerrilla marketing delivers tangible results at little to no cost. [01:14]

• Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31]

• Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20]

• Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41]

• The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58]

• Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21]

• Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41]

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Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

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