Baltic's Etienne Malec on the Birth and Vision of a Modern Vintage Watch Brand

Lonely Wrist: All Things Watches & Horology

Etienne Malec had a life-changing moment at 16 when he stumbled upon his late father's watch collection, igniting a passion for horology that would shape his future. Join us as Etienne recounts his remarkable journey from that emotional discovery to the creation of Baltic Watches. Hear how his father's collection of iconic timepieces from brands like Omega and Zenith inspired a lifelong love for vintage aesthetics, leading to a unique blend of old-world charm and modern practicality in Baltic's designs.
Discover the intricate process of creating Baltic's vintage-inspired timepieces and maintaining a consistent design language. Etienne reveals the challenges and successes of staying true to Baltic's vision while navigating market trends and evolving consumer preferences. Learn about the strategic innovation behind the Prismic collection, which allows Baltic to test new design elements without diverging from their core identity. We also draw parallels with industry giants like Rolex and Porsche, discussing the importance of brand coherence and the pitfalls of frequent changes in leadership and strategy.
Etienne shares exciting future plans, including the opening of a new showroom in New York and the launch of the unique MicroRotor Roulette dial. Get an insider's look at the entrepreneurial hurdles Baltic has faced, from production issues to maintaining visibility, and the relentless effort required to keep the brand dynamic and innovative. This episode is a treasure trove for watch enthusiasts and budding entrepreneurs alike, offering a compelling mix of personal anecdotes, industry insights, and a glimpse into the future of Baltic Watches.
Checkout Baltic's Website:
http://baltic-watches.com

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1. Baltic's Etienne Malec on the Birth and Vision of a Modern Vintage Watch Brand (00:00:00)

2. Origin Story of Baltic Watches (00:00:09)

3. Creating Vintage-Inspired Timepieces (00:12:15)

4. Evolution of Watch Design Language (00:24:27)

5. Navigating Brand Coherence and Challenges (00:36:30)

6. Favorite Watch Models and Design Stories (00:46:27)

7. Building Brand Community and Longevity (01:03:29)

8. Future Goals and Exciting Projects (01:14:46)