VIEREN's Rectangular Revolution with Jess Chow and Sunny Fong

Lonely Wrist: All Things Watches & Horology

What if the simple choice of a watch shape could redefine an entire industry? Jess Chow and Sunny Fong, the brilliant minds behind VIEREN, join us to share their incredible journey of creating a brand that’s challenging the norms. Jess’s deep family roots in the watch world and Sunny’s vibrant fashion expertise have culminated in a line of rectangular watches that stand out from the crowd. Hear about their serendipitous meeting, the personal and cinematic inspirations behind their designs, and the hurdles they faced in crafting these one-of-a-kind timepieces.
Celebrating the artistry of watchmaking, we dive into the meticulous process of creating VIEREN’s Swiss-made components and their unwavering commitment to sustainability. From the launch of the VIEREN brand in the challenging landscape of 2020 to the innovative online strategies they adopted during the pandemic, Jess and Sunny’s resilience is nothing short of inspiring. They also give us a sneak peek into their upcoming in-person pop-up event in Toronto, where they hope to reconnect with their community and showcase their stunning creations.
In this episode, we explore Varon’s evolving collection, from the OG Automatic line inspired by modernist architecture to their fashionable collaboration with hip-hop star Saweetie. Jess and Sunny discuss their design philosophy, the intersection of fashion and horology, and their focus on authenticity. Learn about their latest collection inspired by vintage stereo systems and their future plans for brand expansion. This is an episode brimming with passion, creativity, and a fresh outlook on the fusion of fashion and luxury in modern watchmaking. Don't miss it!
Pick up your VIEREN here: https://vieren.co/

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1. VIEREN's Rectangular Revolution with Jess Chow and Sunny Fong (00:00:00)

2. Varon (00:00:09)

3. Celebrating Watchmaking With Viren (00:08:44)

4. Watch Launch Party and Design Philosophy (00:16:00)

5. Fashion and Luxury Intersection (00:21:32)

6. Innovation and Inspiration in Watchmaking (00:29:10)

7. Future Collaboration and Brand Expansion (00:38:44)

8. Traveling Watch Brand Expansion (00:47:02)