1. 10 Tips for Communicating to an Online Audience

LTG Live

1. Keep it AUTHENTIC.

• Authentic works more than ever before.
• Who you are is more important than your production level.
• If you can produce on a huge stage that’s fine.
• People need you and need real, genuine, and authentic even more than well polished and produced.
• Keeping it real is calming and anchoring.

2. Keep it PERSONAL

• Look into the camera lens, but visualize the faces of your people.
• When you imagine your audience your tone of voice becomes more expressive and full of empathy as well as more natural.
• Place pictures of people so you see them.
• Be warm, friendly, engaging, even more than you would in a live setting. SMILE.

3. Keep it SHORT

• 5-7 minutes for students. Twice that for adults.
• When communicating live you can hold a room for 30 min. The best of the best communicators will struggle to engage an online audience for that length.
• Online viewing is much less polite. I just swipe or click right out and nobody knows. In a live setting, I have to get up and walk out.
• Take your 30 min message and divide it into 2 or 3 parts.
• Think daily dose rather than a weekly message.

4. Keep it UNPOLISHED

• Don’t recreate what’s already gone.
• Don’t try to figure out how to do what you used to do the way you used to do it. Everything is different now. And some of that, quite honestly, is for the better.
• You can do things now you would never typically do: Sit on a couch and teach, team teach, allow for a more interactive experience with Q&A

5. Keep it TRANSPARENT

• You’re at home and so are they.
• Put yourself into their presence.
• Preach from your heart as if you were right there with them, sitting in their living room.
• Talk family, show pictures, talk about life.
• People may love what you say, but they identify with you. - Carey Nieuwhof
• When you’re real a person is able to see God is real.

6. Keep on WORKING

• Practice, practice, practice.
• Get feedback.
• Watch yourself on video.
• FaceTime a friend and practice.
• If you don’t like watching yourself why would anyone else?

7. Keep it RESPONSIVE

• Share the gospel.
• The HS is present even if you feel no one else is.
• Give them a specific way to respond through your platform - raise a hand, type a message, send a text.

8. Keep it CREATIVE

• Leverage the medium. Be creative.
• More responsive ways to engage.
• Add more videos, interviews, Q&A, use it beyond the weekend timeframes, etc…

9. Keep it GOSPEL-CENTERED

• If you want your church audience to invite, share, and post your message make sure you include the gospel and give the opportunity for response.
• Pray. People need your prayers.

10. Keep it RELEVANT

• Recording multiple sermons in a day to cover several weeks might not allow you to change your content as needed to address how quickly things are changing and moving in our culture.

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