02. Turning Down a Dream Job at CNN + Why Everyone Needs a Publicist w/ Katie Riess

Made for Mothers

Katie is a fellow boy mom who thought her career in journalism and working as a TV news producer was where she would stay..but motherhood changed that for her.
Katie ended up stepping into the PR world and starting her own company, KT Media Strategies, and she’s never looked back. She now supports her own amazing clients + delivers them the results they’re looking for when it comes to top-notch media and exposure. Katie has learned that making big pivots in your career (especially when it benefits you and your family) can be a beautiful thing, even if it feels kind of scary at the time.

Katie and I talk about what it looks like to work with a PR and media team (how beneficial this can be for you), and why everyone needs a publicist. We also dive into what earned media is compared to other types of exposure, what it looked like for Katie to turn down her dream job at CNN, simple steps to begin increasing your visibility and attracting more of your IDEAL audience, and more. This was such a powerful conversation, and Katie’s story is pretty incredible - I know you’re going to resonate with what she has to share!

In this episode, turning down a dream job at CNN + why everyone needs a publicist, we cover:

• Katie’s role as a PR and media expert, and what the client journey looks like when working with her and her team
• What earned media really is
• One of Katie’s favorite parts about working in media compared to journalism
• A major decision Katie had to make after being offered her dream job at CNN
• Some simple steps to take to begin increasing your visibility and attracting your ideal audience
• Choosing to own and show up as the expert and leader you already know you are, before it ‘actually’ happens

Connect with Katie on Instagram @ktmediastrategies

Learn more about Katie by visiting her website

Connect with me on Instagram

Learn more about working together by visiting my website