34. Building a Lifestyle Business You Love with Lee LeFever

MAKE YOUR MARKeting

Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses wordlwide. Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, can build a lightweight business that supports a life you love. His new book, Big Enough, is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Big Enough arms you with insights into how technology and innovation are changing the face of business―and how the science of happiness and the pursuit of values can help redefine what it means to be successful. Listen to my awesome conversation with Lee! ~ Pia Get all the links, resources and show notes at https://makeyourmarketingpodcast.com