Should You Be Using Letterbox Marketing? - with Struan Abernathy

MAP IT Marketing

Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business

Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and organizations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing

In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business.

Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver

Print is not dead. It’s just got more powerful with the blend of print and digital together!

In this episode we cover:

• What Letterbox and Out of Home marketing is
• Whether either is a good fit for small businesses
• What you need to create an effective letterbox campaign
• How you can measure the effectiveness of a letterbox drop
• Why you need digital marketing as well
• Why tangible marketing works

Important Links

Reach Website

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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