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Is Consumption-Based Pricing the Future of Software?
Manage episode 449755351 series 3570865
Sisällön tarjoaa Kyle Smith and The Bridge Group. Kyle Smith and The Bridge Group tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
With Salesforce now using a consumption-based pricing model for their new service, other companies might follow suit.
Matt Bertuzzi, The Bridge Group’s Director of Research and Operations, explains how this shift could impact sales strategies, team roles, and customer engagement. Matt goes in-depth on the pros and cons of a consumption-based pricing model and brainstorms new ways to keep sales teams motivated.
Curious about the future of B2B pricing? This episode will help you understand how consumption-based pricing could change how SaaS software is sold.
In this episode, you’ll learn:
How consumption-based pricing could reshape go-to-market strategies
Challenges of fairly compensating sales teams under new pricing models
Impact on customer relationships and revenue stability
Jump into the conversation:
(00:00) Consumption-based pricing with Matt Bertuzzi
(02:05) How consumption pricing impacts sales strategy
(10:29) Adjusting quotas and compensation for sales teams
(16:32) Customer relationships and retention
(18:37) The future of sales compensation models
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