151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM

Marketers Take Flight

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.

Key Takeaways:

• Cathy’s evolution from startup to a leadership role at a major firm 🚀
• Adapting marketing strategies during the COVID-19 pandemic 📈
• Navigating the challenges of a firm acquisition and role transitions 🔁
• Practical tips for marketers on leveraging strengths and building internal relationships 🤝

MARKET-ers’ Place
The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >> https://www.marketerstakeflight.com/place

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Luvut

1. 151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM (00:00:00)

2. [Ad] More Than the Dress (00:12:49)

3. (Cont.) 151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM (00:13:37)