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Category Design for B2B Marketers
Manage episode 453499332 series 3618484
Sisällön tarjoaa Mark Donnigan. Mark Donnigan tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category.
In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn how to craft a story that excites the market and your target customers, converting your marketing from a support function into a growth driver.
You’ll learn how to stop playing catch-up and start leading your market. Want to scale your impact without building a massive team?
Visit growthstage.marketing and see how the Marketing Pod model is helping companies win while saving money and reducing headcount, doing it.
For more information on category design, check out these links:
https://www.categorypirates.com/
https://growthstage.marketing/how-to-become-a-category-king-key-insights-for-startup-tech-companies/
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