How to Ensure Your Brand's Longevity with Carolyn Walker | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.

00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:16 Carolyn’s Bio

01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies

07:28 - 08:10 Welcome to the show, Carolyn!

08:11 - 12:11 Carolyn’s Career Path

12:12 - 13:14 Working with Top Brands

13:15 - 19:00 Brand Building vs. Performance Marketing

19:01 - 22:16 The Importance of Brand Recognition

22:17 - 23:02 Successful Brand Campaigns

23:03 - 28:28 Client’s Case Study

28:29 - 34:59 A Unique Campaign turns Viral

35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”

40:33 - 42:10 The Importance of Educating Customers

42:11 - 47:15 Memorable Marketing Projects

47:16 - 50:04 Resources and Learning

50:05 - 55:42 Involvement with the 4As and Industry Conferences

55:43 - 56:24 Visit: Response Marketing - https://response.agency

56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([e-mail])

56:57 – 57:40 Join The Marketing Expedition Community today!

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