How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify

Marketing Technology Podcast by Marketing Guys

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2y ago 25:17

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Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

Examples of successful personalization
Step-by-step process to personalize
Technology needed
The typical martech stack needed for personalization
How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/

Website Breinify: https://home.breinify.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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