How To Be a Modern-Day CMO

Marketing Trends

Being a modern-day CMO has its challenges. On this episode of Marketing Trends, Denise Persson, CMO of Snowflake, and Stephanie Dobbs Brown, CMO of ICE, discuss how they approach the job, what they do differently, and how they build and maintain a culture of innovation.

Tune in to learn:

• Bringing the Snowflake + ICE partnership to life (3:50)
• What it means to be a modern-day CMO (5:55)
• How to build trust with stakeholders (10:50)
• Blending human efficiencies with AI (17:00)
• Unique ways in which to operate (23:00)
• Maintaining a strong company culture (30:20)
• Positioning your company in the market (35:45)

Mentions:

• Start-Up Challenge
• Stephanie’s first appearance on Marketing Trends
• Insights Discovery

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