Improve Email Marketing Copy Using Sensory Language

Marketing with Burlington Press

If you’re struggling with low open rates and click-throughs in your email marketing campaigns, the problem might be with your copy rather than your core message or design. While there are many ways to enhance your messages, one powerful method is using sensory language. Sensory language involves using words that appeal to the five senses – sight, sound, smell, taste, and touch. Adding these sensory details can make your emails more engaging and memorable, tapping into readers’ emotions and boosting your engagement rates. To make the most of sensory language in your emails, keep the following techniques in mind. Industry-specific examples are included to inspire and guide you in incorporating this kind of copy into your own campaigns.

Read more: https://burlingtonpress.com/2024/12/27/improve-email-marketing-copy-using-sensory-language/