Empathy in Marketing? 👀 | Paul Warren

MarketPulse: Pros & Pioneers

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In this episode of MarketPulse: Pros and Pioneers, we're joined by Paul Warren, a 30-year veteran of the graphic design and web performance space, and founder of Making Websites Better. Paul brings a wealth of experience in the world of digital marketing, having weathered economic downturns and industry shifts.

Starting his career in graphic design, Paul learned early lessons in resilience when a flood and a global economic crash tested his first print company. His journey from overcoming those challenges to launching a web performance agency, rooted in empathy and smart thinking, is one you don’t want to miss.

We'll explore how Paul’s commitment to honesty and empathy led him to rethink digital marketing and web design, aligning his business values to build stronger connections with clients. Paul also dives into how businesses can adapt to uncertain markets, and why resilience and flexibility are key to long-term success.

Additionally, we delve into the surprising trends ahead for digital marketing—particularly the rise of AI and the potential for personal AI assistants to change how consumers interact with marketing. Paul explains how empathetic marketing can help brands focus on building trust and delivering real value. Finally, you'll learn why failing fast and experimenting with small, measurable campaigns can help businesses make smarter marketing decisions. Don't miss the practical advice, real-world insights, and future-facing strategies Paul shares in this episode!

Subscribe now to catch all this and more at: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1

Paul Warren on LinkedIn: https://www.linkedin.com/in/paul-warren-uk/

Making Websites Better: https://www.makingwebsitesbetter.com/

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