How to Improve Email Deliverability Before Black Friday: Insights from Andrew Kordek

Master The Inbox

Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your subscribers’ inbox.

Here’s a glimpse of what you can expect from this episode

In this episode, Monica Badiu and Andrew Kordek discuss the importance of deliverability for course creators, coaches, and consultants ahead of Black Friday. They define deliverability as the ability for emails to reach the subscriber's inbox, and highlight the need to monitor and improve deliverability throughout the year. They emphasize the importance of click-through rates as a key metric for engagement, especially during the highly competitive Black Friday period. They also discuss the need for proactive list hygiene and segmentation to ensure deliverability. Andrew advises marketers to be patient and proactive in addressing deliverability issues.

Takeaways

• Deliverability is the ability for emails to reach the subscriber's inbox, and it is crucial for course creators, coaches, and consultants ahead of Black Friday.
• Monitoring and improving deliverability should be an ongoing process throughout the year, not just during the holiday season.
• Click-through rates are a key metric for engagement, especially during the highly competitive Black Friday period.
• Proactive list hygiene and segmentation are essential for maintaining deliverability.
• Addressing deliverability issues requires patience and a proactive approach.

Meet my guest, Andrew Kordek

Andrew Kordek is a fractional evangelist at iPost, an Email Service Provider built for the modern marketer. Before iPost, Andrew was the Co-Founder and Chief Strategist of Trendline Interactive, one of the world’s largest independent email agencies. He has held client-side positions at Groupon, Sears, and Quest Software, where he was responsible for their entire email programs.
With over 24 years in the email industry, he is a recognized innovator, thought leader, and advocate for responsible email marketing. He has been rated #5 as one of the most influential email marketers.
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...