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Selling Results-Driven Advertising with Tom Ray - Matrix Media Sales Podcast Episode 17
Manage episode 190055247 series 1224522
Sisällön tarjoaa MatrixForMedia and Matrix Solutions. MatrixForMedia and Matrix Solutions tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Digital advertising is a powerful medium. Not only can you target complex demographics and leverage a niche, but you can track results better than ever. Never has it been easier to answer questions like, "How are people finding me?" "What ads increase sales?" Tom Ray, author of Branding is Out Results are In: Lessons for the LOCAL Advertiser, talks with us about a healthy marketing mix and effectively selling advertising to the local buyer.
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