#147 Food Can Pay It Forward - Richa Gupta, Good Food for Good

Meaningful Marketplace Podcast

"Inspiration is always the key to the startup, and Richa Gupta, Founder of Good Food For Good, got that inspiration in 2015. Growing up in India, her mother cooked three fresh meals each day – every day – for her family. Using only fresh and natural ingredients, Richa got to experience a nutritious childhood bathed in goodness. But upon moving to North America and having a demanding career in marketing at General Mills, Richa experienced a time squeeze that her mother never had. With a huge proportion of her time spent keeping up in her job, there was no time to purchase fresh ingredients and prepare fresh, home cooked meals for her children. And serving fast food such as pizza and burgers to her children was leaving her wracked with guilt, not being able to pass down the experience she enjoyed as a child. So the big question confronting Richa was this: How could she help other mothers create meaningful, nutritious meals for their children by providing them with wholesome ingredients to cut down on the time it takes to prepare those delicious, fresh cooked meals she enjoyed? It was a challenge, but nothing this bright and energetic woman was about to shy away from. First, none of her products would contain any refined sugar, soy, corn syrup, gluten, dairy, or preservatives. They would be certified organic. Her philosophy was, if you wouldn’t add it when cooking from scratch, you wouldn’t find it in her products either. And unlike most store-bought sauces you can find, she did not believe in relying on sugar and artificial additives for flavor. All of her organic sauces would be Keto, Paleo, Vegan, and Whole30 Approved. There are two “Goods” in the company name for a reason. The first is for the food, the second is for the good that goes to the world for buying her products. Every time you buy one of their products, they donate a meal to someone in need. They are a Buy One, Feed One venture on a mission to make the world a better place for all. Along with their customers, Good Food For Good has donated over 900,000 meals through partnerships with food banks & nonprofit organizations across the US, Canada and India. As a B Corp Certified™ Company, they use business as a force for good in the world. You can buy line at https://goodfoodforgood.ca/ and shipping is free in the US and Canada. You also can find her products in stores across North America. Find out more: IG @goodfoodforgood. FB @goodfoodforgood. Our hosts: Twitter - @sarahmasoni and @spicymarshall. Instagram - @masoniandmarshall."