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Legends & Leadership - dentu's Shirli Zelcer
Manage episode 422066162 series 1474078
In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.
With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.
112 jaksoa
Manage episode 422066162 series 1474078
In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.
With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.
112 jaksoa
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