Building an analytics product with a clear & honest customer focus - with Maciej Zawadziński from Piwik Pro

Meet the analytics stack

Our major goal is to focus on our customers.

I guess this kind of sentence you will find in any presentation of digital product vendors, maybe even beyond.

So people always claim that they take the customers first, that they do everything for their customers. And yes, to some degree they do. In the end, they bring the revenue, and so they might listen to what customer says.

But customer focus comes on different levels and talking to Maciej from Piwik Pro shows what real customer dedication looks like.

He explains how Piwik Pro is really building around their customer feedback, and for their customer’s use cases. Everything is measured if it solves the problem or not. And you will see this as a constant pattern in this episode.

So Maciej started out contributing to Piwik as an open-source project because he needed it for his own product. And then he started to build a consulting business around it. And at some point recognized that it needs a different product beyond the open source one to really solve the client’s use cases. And so it became Piwik Pro and got a completely new foundation. And from the early days, it was built for use cases where data is more sensitive as if you just buy shampoo. Like as government services, health care, or intranets. All before GDPR came around.

And now Piwik Pro is on a clear growth trajectory with a lot of early investments and decisions paying off.

I hope you enjoy the conversation in the same way I did.